In our last email campaign blog, Why are my Email Campaigns Not Producing Good Results? – Part II we discussed how vague or missing call-to-action and overdoing outreachs can affect email outreach results.
Today we will discuss how unmonitored email outreachs and spam keywords in the subject line or message content can be a big nuisance.
Using/ Not Filtering Spam Keywords – Do not use too many upper case words, symbols and ‘spammy’ words
Here is a story is about an aMarketForce client who provides business process management solutions. The client wanted to promote a supply chain re-engineering solution through email outreachs for the US market. The client’s email outreachs had a very low opening rate and a 0% response rate. The client approached aMarketForce to deal with this. After reviewing their email outreach, aMarketForce found that spammy keywords and symbols in the messaging and subject line were causing issues.
Once that was sorted out, aMarketForce made all the necessary changes in content and then re-executed the email outreach, which led to the happy ending we all want—the client received a much better open and response rate from the new outreach efforts that were executed with the help of aMarketForce email outreach services.
Unmonitored Email Campaigns – Tracking Results is Important
This client (who provides mobile application development services) was not using automated email outreach software. They were using mail merge to send out email outreach. Initially, things were good with small volume efforts, but over time, responses dropped and campaigns became ineffective. Since they were not using any tools to track email outreach, they had no idea what was causing this decline in responses.
The client’s issue fell under email campaign and list management services. aMarketForce ran future campaigns using tracking software and provided valuable suggestions based on the results.
The client continues using aMarketForce’s email campaign services, receiving quality inquiries monthly and tracking overall performance effectively.
4oWe have many more B2B email outreach services case studies to share. To know more about our email campaign services, please email us at
info@amarketforce.com
.To know more about our email campaign management services call us at 408-342-1700 to discuss your situation. Request a quote for email marketing and email campaign management services.
By
