Daily, selling products or services grows harder for companies. The market constantly changes, making strong strategies like Account-Based Marketing (ABM) essential. ABM helps businesses reach their ideal audience. Yet, capturing and keeping audienc ...
Marketing is an integral part of demand generation. For the last couple of years, marketing is majorly centered towards an inbound marketing strategy. While it has been an efficient and effective marketing method, the process seems to have lost its ...
When you run a business, it is important to focus on demand generation. It is essential for better profitability. Though marketing is an integral part of this process, it has been seen for some time that the marketing function is more centered towar ...
There has been a big noise about Account Based Marketing or ABM in recent years. It is considered a focused approach to B2B marketing, where sales and marketing functions work hand in hand to target the best-fit prospects. The approach works well, a ...
Everyone talks about “Qualified Leads” in the organization nowadays. It is such a hot term that every person in the organization feels that it is the only crucial thing.Indeed, qualified leads play a big role in bringing new customers on board. Ther ...
Every entrepreneur wants to find out ways of generating quality B2B leads in a cost-effective manner. A well-developed content marketing plan can be very much instrumental in that. By collecting a library of good-quality content, a marketer can t ...
In the modern business environment, it is essential for the entrepreneurs to always be ahead of their competition. Hence, they should explore and experiment with new business strategies.There has been a concept that emerged in the recent past. It is ...
In the modern competitive business environment, you should use every possible way of getting a winning lead against your competition. One way of achieving it is to build relationships inside of target accounts. To do it in a strategic manner, you ca ...
Account based marketing is a strategic marketing strategy. When we say it is a strategy, it means you need not stick to a particular product or technology. Your sales team and B2B marketers will collaborate on a shared strategy and work in a coordin ...
When the market becomes competitive and you have a very small room to move your top and bottom lines, it is essential to follow smart and impactful strategies to convert prospects into paying customers. Among these strategies, account-based marketin ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
