In our previous blog, Developing an Integrated Marketing Communications Program– Part I, we discussed the 10 steps to implement strategic integrated marketing. Today we will discuss two of those ten steps in detail.
Step 1: Become aware of barriers to integrated marketing
Despite many advantages, there are real as well as perceptual barriers to implementing an integrated marketing communications approach. Some of these are listed below:
aMarketForce has been there, done that, and can help in crossing all these barriers for designing and implementing an integrated marketing plan.
Step 2: Prepare a master marketing plan including marketing strategies, campaigns and yearly/quarterly goals
The next step is the creation of a master marketing plan, including the components below:
aMarketForce helps in developing integrated marketing plans using established processes and strategies based on client requirements. aMarketForce clearly understands business challenges and is focused on helping companies capitalize on their marketing efforts with limited time and resources.
In our next Integrated Marketing blog posts we will discuss the next steps for implementing integrated marketing. To know more about our services request a whitepaper.