Online marketing via email is complicated. However, while it is a very effective means of internet marketing, it can be prone to unexpected errors. Therefore, you should experiment with your email marketing and assess the effect of changes in severa ...
Is Email Marketing Dead?
Email marketing was an integral part of effective Promotion strategies. Companies realized that targeted email Promotions was one of the most efficient ways to reach their target prospects. When done right, email Promotions campaigns almost eliminat ...
Marketing Automation Vs. Email Campaign Management – It’s more than eenie–meenie-miney-mo
Every organization, before investing in a marketing automation solution, must answer the question: “How will it help the business?” In our past blogs, we discussed What is Marketing Automation Software and Why Should I Consider It?, Which Marketing ...
Why My Email Campaigns are Not Producing Good Results? – Part I
In our last blog post, Is Email Marketing Dead?, we suggested that email marketing remains an integral part of a corporate marketing strategy—when executed properly. Today, we’ll discuss two real-world cases where Email Campaigns did not deliver the ...
Why are My Email Campaigns not Producing Results? – Part III
In our last email campaign blog, Why are my Email Campaigns Not Producing Good Results? – Part II we discussed how vague or missing call-to-action and overdoing outreachs can affect email outreach results. Today we will discuss how unmonitored em ...