SEO or PPC? This is a question, clients often ask my SEM team. It presents a dilemma for us when clients ask us to choose between SEO and PPC for their monthly campaigns. With a limited marketing budget, it’s therefore important to develop a proper search engine marketing strategy.
Here are Some of The Frequently Asked Questions:
Client Question: What are Organic SEO and PPC?
aMarketForce Answer: Organic SEO or natural Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website from search engines by optimizing your website pages and increasing the popularity of your link. You accomplish this by performing a number of SEO activities.
Advertisers use the pay-per-click (PPC) Internet advertising model on websites, paying the host only when someone clicks on their ad. With Search Engines, advertisers typically bid on keyword phrases relevant to their target market.
Client Question: Out of SEO and PPC which shows early results?
aMarketForce Answer: As soon as you activate PPC campaigns, they start showing your company’s ad impressions, generate leads, and boost your website traffic. However, you cannot guarantee that those who click on your ads are actually interested in your services. SEO will take a month or two to get the desired results by targeting important keywords. PPC campaign when stopped will stop generating leads but SEO activities and its results are long lasting and give you higher ROI.
Client Question: Which is more costly SEO or PPC campaign?
aMarketForce Answer: aMarketForce charges a flat rate for any English website targeting 10 major keywords. Apart from PPC campaign setup and management charges, the cost of PPC depends on your monthly budget.
Client Question: What should we pick? SEO or PPC?
aMarketForce Answer: aMarketForce suggests a combo package of both SEO and PPC campaigns for a strong internet marketing strategy. SEO should target all generic keywords and PPC should target highly competitive keywords keeping in mind negative keywords.
We would love to hear your experience with Search Engine Optimization and Pay-Per-Click management. What do you suggest?
About aMarketForce
aMarketForce, a marketing services company based in Silicon Valley provides marketing, sales and customer support from its facilities in India. aMarketForce’s services cover all aspects of marketing communications such as prospect database development, database pre-qualification, database validation and cleansing, lead generation, market research, inbound support – customer support, technical support, pre-sales/post-sales, and virtual assistant services. aMarketForce’s Internet Marketing Services covers SEO Services, PPC campaign management, email marketing and email campaign management, website maintenance, social media marketing and blogging services. aMarketForce serves as a reliable business partner that adds value to an organization and provides competent, trustworthy support. aMarketForce is offering 2 months Risk Free Trial for SEO Services. Register Now for a 2 – Months Trial.
Additional information can be found at aMarketForce. For further inquiries call at 408-342-1700 at info@amarketforce.com.
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