In a fast-forwarding business landscape, building and running a startup successfully is a challenging task. But with proven lead generation strategies, it could be a seamless process. A successful lead generation strategy requires your dedication, p ...
Introduction Demand generation continues to evolve as businesses lean toward advanced technologies, market dynamics, and buyer behaviors. The days of only casting a wide network no longer remain the end goal. Brands have moved forward with more p ...
Introduction Did you know that the Account-Based Marketing (ABM) market was worth $1.07 billion in 2023 and is expected to grow by 13% each year, reaching almost $2.39 billion by 2030? This fast growth shows how ABM is changing the way busines ...
Lead nurturing and scoring is crucial for businesses as not all leads are created equal. You might often hear the leads being referred to as “cold,” “warm,” or “hot.” To ensure that a business is not wasting their efforts on a cold or unqualified le ...
Everyone talks about “Qualified Leads” in the organization nowadays. It is such a hot term that every person in the organization feels that it is the only crucial thing.Indeed, qualified leads play a big role in bringing new customers on board. Ther ...
Every entrepreneur wants to find ways of generating quality B2B leads in a cost-effective manner. A well-developed ABM Content Marketing plan can be very much instrumental in that. By collecting a library of good-quality content, a marketer can t ...
Why do demand generation programs fail despite the most advanced marketing techniques being used? It is because your content strategy is not proper. It doesn’t align with the needs of the buyer. And therefore, it doesn’t feed the buying journey.Many ...
In the modern competitive business environment, you should use every possible way of getting a winning lead against your competition. One way of achieving it is to build relationships inside of target accounts. To do it in a strategic manner, you ca ...
Before we deep dive into the effect of White Paper Syndication on lead generation, it is important to understand what White Paper Syndication is. Let’s explore. A whitepaper syndication service is a way where marketers contact a company that prom ...
In the ever-evolving landscape of marketing strategies, two crucial concepts often intermingle but serve distinct purposes: Demand Generation and Lead Generation. While they work hand in hand towards the common goal of customer acquisition, under ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
