Introduction Implementing an effective demand generation service with proven tactics helps businesses attract, engage, and convert high-value clients. Recent data show that over 87% of B2B marketers think demand generation is their top priority f ...
Introduction Demand generation continues to evolve as businesses lean toward advanced technologies, market dynamics, and buyer behaviors. The days of only casting a wide network no longer remain the end goal. Brands have moved forward with more p ...
Have you come across a situation when a term come in your way repeatedly, but you do not know what it really means? Sounds a familiar situation? If you are in the field of marketing, then How to incorporate it into the overall marketing strategy ...
Demand generation is a powerful tool to trigger interest in a company’s products and services.It’s a multi-step process that builds demand in the minds of the target audience. Companies excelling in demand generation services make use of numerous te ...
What is Demand Generation? The simplest definition of demand generation is that it is a process that helps in generating demand for the products and services offered by a business enterprise. This can be achieved through a holistic and gradua ...
Marketing experts call Demand Generation a ‘marketing powerhouse’. It can build brand awareness and increase traffic to the website. Securing new leads helps in taking the business to new heights. It is especially useful for B2B companies as you can ...
With the change in the technicalities and behavioral modification of both sellers and buyers, there has been a change in the customer acquisition strategy also. In the modern business scenario, inbound sale is a new methodology. It is based on th ...
People say that content is king. Indeed, it is, provided it reaches the right people at the right moment. What is the point if you create very good, informative, and engaging content but hardly anyone sees it? And the loss is more if you are crea ...
In the ever-evolving landscape of marketing strategies, two crucial concepts often intermingle but serve distinct purposes: Demand Generation and Lead Generation. While they work hand in hand towards the common goal of customer acquisition, under ...
Aligning sales and marketing teams is crucial for achieving better demand generation results and here are some strategies to foster this alignment: Define shared goals and objectives: Sales and marketing teams should have a clear understanding ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
