A good quality whitepaper syndication can be one of the most effective marketing tools when it comes to lead generation through content promotion strategy.
Companies spend large sums of money writing and publishing quality whitepapers on their website, then hope that prospects will take the time to fill out the form and download it. However, syndication is about not waiting and hoping that prospects will visit your website and download the content. Instead, it focuses on making your technical whitepapers available to larger audiences through proper marketing channels.
What is Whitepaper Syndication?
For whitepaper syndication services you need to contract with a company that promotes your whitepapers to thousands of prospects via diverse channels like their websites, emails, newsletters, blog, social media, other free/paid content syndication sites, and calling. Whitepaper Promotion has proved very useful to technology companies in past few years. Besides digital marketing, marketing services help circulate whitepapers by calling key prospects and offering them. Tech companies benefit from such outreach to boost circulation and build relationships.
Why Whitepaper Syndication Makes Sense?
Whitepaper syndication can be a valuable means of creating a qualified and opt-in prospect list if done correctly. It is important that the whitepapers used for campaigns be properly optimized and have a compelling call to action.
Syndication ensures that you filter out your target prospects from the larger audiences by embedding qualifying questions in the download/registration form. Some services providers can even help you in generating pre-qualified whitepaper leads through calling.
- Whitepaper syndication can save a lot of your sales team’s prospect qualification time
- Syndication broadcasts your whitepapers to a much larger and targeted audience network.
- It helps in asserting your company brand and credibility
For more information about aMarketForce B2B lead generation services and whitepaper Promotion services email us at info@amarketforce.com
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