With highly evolved communication channels available to a marketer, customer communication and management has developed its own challenges. As a result, logo confusion and consumer aggravation occur while there’s discord in messaging from advertising, sales, and customer support. Especially these days, when advertising and marketing, sales, and assist teams are globally disbursed, mixed messages can confuse customers and negatively affect loyalty.
aMarketForce tackles these marketing challenges by helping companies develop well-structured marketing programs that maximize returns, even with limited time and resources.
What is Integrated Marketing Communications?
First, incorporated marketing communications focus on the consumer, using interactive and data-driven strategies to communicate throughout all advertising and marketing channels. Moreover, it unites numerous strategies like mass marketing and direct advertising. Ultimately, the approach aims to harmonize and strengthen every method’s impact to construct worthwhile relationships with clients and other stakeholders.
Ten Steps for Implementing Integrated Marketing with aMarketForce
- Become aware of barriers to integrated marketing
- Prepare a master marketing plan including marketing strategies, campaigns and yearly/quarterly goals
- Develop clear and cohesive marketing messaging
- Embed tradition marketing activities
- Develop your online/internet marketing plans
- Identify and select relevant and feasible marketing channels
- Design your lead qualification, lead scoring/management and nurturing process
- Develop and manage a clean marketing database/mailing and email list
- Setup integrated marketing automation software
- Implement, Track, measure and improve
aMarketForce helps in designing strategic integrated marketing plan using proven processes and strategies based on your requirements. Marketing integration is an inescapable ongoing process in which aMarketForce specializes.
In our next integrated marketing blog posts we will discuss each of the 10 steps in detail. To know more about our services request a whitepaper.
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