Does Your Business have a Huge Email Database? Do you know how Accurate it is?
A typical database tends to go as much as 30% inaccurate annually as people move, relocate or change jobs. If you use an older list for your outreach efforts, you could unknowingly be starting out with a 30% miss rate right out of the gate.
Why Cleanse Your Database?
Prospect databases get old really fast. With a 20-30% industry attrition rate, 20% of your business email database becomes outdated every quarter. 5% of the database will have wrong phone numbers or email addresses. More than 5% of the typical database has missing or no information. For it to be fully effective, your database needs to be kept up regularly.
Email database hygiene is, in fact, a major dread for salespeople and marketers. These two groups are database power users for their marketing and sales campaigns, and, as a result, have little spare time to maintain databases. To have inside-sales-people spend time cleaning a database is a major disincentive for the salesperson, who is not working towards his numbers or earning sales bonuses while he cleans the database. Likewise, asking a marketer to clean a database is costing you much more. Bottom line, having an experienced executive who is not skilled in this area update a dirty database is inefficient and cost-ineffective. On the other hand, using an ineffective database for marketing and sales campaigns will definitely not produce the results and ROI you expect. Catch 22? Not really.
Yes, there is there a better way to maintain your database. Now that you understand why database scrubbing is important, and that it needs to be an ongoing process, aMarketForce’s Integrated Database Validation Solution comes to the picture.
aMarketForce’s Integrated Database Validation Service: Ensuring Clean, Accurate, and Valuable Sales Data
aMarketForce has a skilled team of database analysts, tele-callers, and web researchers proficient in validating and cleaning large business databases and email lists. aMarketForce’s integrated database validation service cleans databases, replaces incorrect contacts, updates prospect info, validates titles, and ensures uniform format, making it a valuable sales asset. We validate and fully append email addresses and postal mailing addresses, ensuring the success of your email and mailing campaigns. To keep your business database clean and current, aMarketForce recommends our Integrated Database Validation Solution to clients every quarter.
Request a quote for aMarketForce’s integrated database scrubbing services.
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