Introduction Data is the lifeline for any organization, whether they are operating on a large scale or small. It's the most valuable aspect that requires eagle-eye attention and time-to-time polishing for smooth and error-free operation. But in a ...
Why Invest on Database Cleansing or Database Validation Services?
Data cleansing also called data scrubbing or database validation is the process of identifying, removing and updating inaccurate entries in a database. Incorrect and obsolete information often fills databases. It is unproductive and cost-ineffect ...
Database Scrubbing – An Ongoing Process
Does Your Business have a Huge Email Database? Do you know how Accurate it is? A typical database tends to go as much as 30% inaccurate annually as people move, relocate or change jobs. If you use an older list for your outreach efforts, you coul ...
Who is Managing Your B2B Prospect Database?
Managing a large prospect database is a time-consuming task. Small to mid-size organizations in the B2B area regularly face the weight of growing and retaining their databases, which is time-consuming and laborious. While the Sales team uses the opp ...
Your Business Prospect Lists for 2013: Have you Validated The Lists Yet?
Increase sales… Is that the 2013 goal for your sales team? As you well know, it is very important to clearly define your company’s yearly and monthly goals for successful campaigns implementation. Outbound marketing techniques such as email marke ...
Why Is It Critical To Manage Right Contact List?
You often waste significant time calling inaccurate or repeat contacts in the service industry. Spending heavily on setting up a contact calling system becomes sheer waste. You can't afford this in a competitive environment where top and bottom line ...
Database Standardization and How Critical it is?
Data standardization is an important process. It converts the data into a common form. It makes the data suitable for research and comparison. People can collaborate on the data for further use. Before loading it into a central repository, data stan ...
How To Prevent Data Decay
Customer data is extremely important in the digital age. With the advancement in marketing technology, more companies are harnessing the data to personalize and improve customer experience. Though there are plenty of platforms to help organizations ...
What Is Database Enrichment and How Can It Help?
Database enrichment is the process of adding new, relevant information to your existing database to improve its quality, accuracy, and completeness. The goal of database enrichment is to enhance the value of your data by adding more data points, whi ...
Taking Advantage of Database Enrichment to Make Your Data More Valuable
Here are some tips to take advantage of database enrichment and make your data more valuable: Identify Relevant data points: The first step in database enrichment is to identify the data points that are most relevant to your business. Look for da ...