Is loyalty to your brands declining? Who will you blame it on – customers, competitors, industry trend or yourself? While there are many factors contributing to declining customer loyalty, two of the major principles are gap in understanding a custo ...
In our last lead generation blog, we had discussed the process of prospect list development and briefly talked about lead qualification. Today we will discuss the importance of prospect list pre-qualification. Prospect prequalification is the pro ...
In our last blog, Identifying Barriers to Marketing Automation Success, we discussed the critical factors that often act as barriers to the successful implementation of marketing automation (MA). Today we share with our readers two ingenious tips ...
In our last blog B2B Lead Generation Tips: How to make your lead generation campaign successful? Part II, we discussed some basics of prospect list development and importance of lead qualification. Today we will discuss important aspects of appoi ...
Like every year, most marketing trends this year are more of the same, but a few will surprise you. Marketing Trends 2013 predicts the top 5 marketing trends leading to marketing perfection and revenue growth that large and mid-sized businesses will ...
With little visibility into B2B lead generation, sales pipeline management, conversions, and customer satisfaction, management often finds the traditional sales process frustrating. Marketing prefers to manage the entire prospect database, email and ...
SEO is evolving daily. Search engines are persistently trying to perk up user experience by improving the results relevancy of search queries. With search engines increasingly becoming stringent, it is now more important for companies to carefully a ...
aMarketForce tries to answer all your questions around B2B demand generation and lead generation. 1.How to Build an Accurate B2B Prospect List? Creating and growing prospect list is one of the key responsibilities of a marketing team. In our p ...
Traditional B2B lead generation has taken a U-turn with advancement in technology and marketing methodologies such as CRM, marketing automation tools, targeted marketing, social media marketing, lead scoring and nurturing and so on. Over all these y ...
Search engines are constantly trying to increase the search relevancy experience for users and are updating their algorithms more frequently. With search engines becoming stringent about link building policies and content usage, website owners now n ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
