Are you trying to manage documentation costs but have doubts about outsourcing technical writing? aMarketForce surveyed a number of Documentation Managers (DM) to understand their needs and concerns. We asked questions on project management, comp ...
Managing a large prospect database is a time-consuming task. Small to mid-size organizations in the B2B area regularly face the weight of growing and retaining their databases, which is time-consuming and laborious. While the Sales team uses the opp ...
Lead Generation Events such as conferences, trade shows, and web seminars are a great way for businesses to reach out to prospects. However, even the best events can fall flat without carefully planned execution. Does your company have events li ...
We often hear ‘More contacts equals more hits, more hits equals more sales…’ prospect list vendors will sell you huge lists of contacts who might well be neither buyers nor influencers, just blind shots in the dark. Do you really want to waste yo ...
2011 saw many ups and downs in the market. The global economy in 2011 was all about recovery. And as the global economy was recovering, businesses planned their marketing budgets smartly, focusing on emerging marketing trends. Here are the top 4 ...
Every event needs planning. Without a well-scheduled and executed plan—such as targeted attendee recruitment, error-free registrations, flawless event execution, and prompt, detailed follow-up—even the best sales events will be a waste of money and ...
Online marketing via email is complicated. However, while it is a very effective means of internet marketing, it can be prone to unexpected errors. Therefore, you should experiment with your email marketing and assess the effect of changes in severa ...
The right marcom strategy positions your business distinctively and gives your sales team the awareness umbrella they need while prospecting. On the other hand, a poorly crafted communications strategy can do serious damage: not only hurt sales but ...
In our last blog we had discussed the importance of Developing an Effective Marcom Strategy. This blog will focus on 4 important elements of effective Marcom strategy. Your Audience Your Message The Right Channel – Media Mix Timing and ...
Email marketing was an integral part of effective Promotion strategies. Companies realized that targeted email Promotions was one of the most efficient ways to reach their target prospects. When done right, email Promotions campaigns almost eliminat ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
