2011 saw many ups and downs in the market. The global economy in 2011 was all about recovery. And as the global economy was recovering, businesses planned their marketing budgets smartly, focusing on emerging marketing trends. Here are the top 4 ...
Successful Event Marketing and Event Recruitment, Part 2-Messaging and Promotion
Every event needs planning. Without a well-scheduled and executed plan—such as targeted attendee recruitment, error-free registrations, flawless event execution, and prompt, detailed follow-up—even the best sales events will be a waste of money and ...
Email Marketing? Keep Experimenting
Online marketing via email is complicated. However, while it is a very effective means of internet marketing, it can be prone to unexpected errors. Therefore, you should experiment with your email marketing and assess the effect of changes in severa ...
Developing an Effective Marcom Strategy
The right marcom strategy positions your business distinctively and gives your sales team the awareness umbrella they need while prospecting. On the other hand, a poorly crafted communications strategy can do serious damage: not only hurt sales but ...
Developing an Effective Marcom Strategy – 4 Elements you must know – Part I
In our last blog we had discussed the importance of Developing an Effective Marcom Strategy. This blog will focus on 4 important elements of effective Marcom strategy. Your Audience Your Message The Right Channel – Media Mix Timing and ...
Is Email Marketing Dead?
Email marketing was an integral part of effective Promotion strategies. Companies realized that targeted email Promotions was one of the most efficient ways to reach their target prospects. When done right, email Promotions campaigns almost eliminat ...
The Importance of Content Multi-Purposing / Repurposing
Creating exquisite content requires extensive time, effort, and resources. Yet, too frequently, treasured content is published as soon as possible and then forgotten. This is where content multi-purposing / repurposing enters the scene, imparting a ...
Marketing Automation Vs. Email Campaign Management – It’s more than eenie–meenie-miney-mo
Every organization, before investing in a marketing automation solution, must answer the question: “How will it help the business?” In our past blogs, we discussed What is Marketing Automation Software and Why Should I Consider It?, Which Marketing ...
Why aMarketForce for Technical Writing Services?
Producing clear and high-quality documentation through technical writing services requires specialized tools and writers who understand technical material and can convert it into customer-centric content. aMarketForce offers highly skilled techni ...
What is Marketing Automation Software and Why Should I consider it? (Part I)
Marketing Automation software is a set of computer applications that automate and streamline sales and marketing activities by replacing high-touch, repetitive manual processes, as well as enable certain complicated marketing activities that would b ...
