Just like any other business, the center of the content marketing strategy of your company’s blog is very likely your’s. When you’re new to Content Syndication, it’s likely that no one will visit your blog, regardless of how good the content is. You should spend hours promoting and optimizing your content for SEO so new readers can find you. However, it may take weeks or even months for your strategies to show results.
Digital Content Syndication is the process where your blog content becomes a promotion mechanism, placing you in front of new audiences and gaining new readers quickly. In this process, your articles, blog posts, web content, and videos are pushed to third-party sites for republishing on their high-traffic platforms. If your distribution strategies or partners handle SEO correctly, it avoids duplicate content.
There is no doubt that there surely will be any two or more versions of your content on the Internet. Usually, Google only indexes one of the two versions, that is, Google will decide which article should appear in the search results and which other to ignore when such circumstances arise. And Google does not penalize you for it either. But, there is a definite way to ensure that all the juice pumps towards your unique and original content.
Who is it for, and Why Would You Use Content Syndication?
Content syndication may not be the best strategy for every business. Still, it is instrumental if you are an upcoming writer or a small publisher who wants the audience on a larger scale from an authoritative site. It is best for those who wish to showcase their ideas and brands in front of the larger audience. Let’s be honest if you have your content published on a reputable website, you are likely to get much more extensive exposure to the audience who are not your own. It is after exposure that the audience may visit your blog on their own.
Content syndication is about priorities, sacrificing some benefits for access to others’ websites and audiences. If your focus is on brand visibility, social shares, follows, or leading, content marketing followed by syndication is beneficial.
Why Should You Go For Digital Content Syndication?
It is evident that if you are new, you have limited traffic. Limited traffic causes your excellent content to go unnoticed on your blog. Syndicating content to a third party reaches a larger audience. This helps attract more visitors to your blog eventually.
More than often, big websites also have extensive social media following, apart from large website audiences, as well. And, ultimately, you are allowing your social media audience to grow when you syndicate. Content syndication boosts your visibility on social media platforms through larger websites’ promotions and their audience’s subsequent shares.
Syndicating content may slightly reduce website traffic, but over time, it helps attract viewers to your audience. Visitors from syndicated content can still grow your brand, whether they visit your website, follow you on social media, or share your content.
The Most Popular Outlets for Content Syndication
There are a few places to consider when you are looking for third parties through which you may choose to syndicate your brand’s content.
Multi Authors’ Blogs, Which are Syndication Friendly- Business multi author2 Community is a publication that allows to accessible automatic syndication of content through the blog’s RSS Feed, which is very useful for business-related content in several types of industries. If your searching specifically for social media and digital marketing, Social Media Today is another publication that works similarly to B2C.
Social Networking Platforms- Top Social Media Platforms have their owns Social Mediabuilt-in Long-Form Publishing tools, like the Quora Blogs, LinkedIn’s Publishing Platform, and Facebook’s Instant Articles and Notes. These are a few platforms where you may very quickly republish your brand content and take the full advantages of the content discovery features and along with their audiences.
Bogging Platforms- It is a perfect idea if you are seeking to explore yourBlogging-Platform content republishing and syndicating options on other blogging platforms. These platforms already have their own built-in larger audience, apart from the Blog section of the company website.
When is The Right Time to Syndicate Your Content to Other Outlets
Decide which websites to target for your content syndication efforts. Timing is crucial when your syndicated article goes live for maximum visibility. The Syndicated blog will go live after the original version, but the real question is, after how long?
Ideally, wait to syndicate your content until the original version is fully indexed and ranking on search engines. Also, ensure that Google has seen your unique content, and the link to the same is set up precisely.
You must understand that syndication is not a link-building strategy. However, links are crucial for the success of digital content syndication.
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