In our previous blog, Developing an Integrated Marketing Communications Program – Part I, we discussed the 10 steps to implement strategic integrated marketing. Now, in this post, we will first discuss two of those ten steps in detail to begin with. ...
With highly evolved communication channels available to a marketer, customer communication and management has developed its own challenges. As a result, logo confusion and consumer aggravation occur while there's discord in messaging from advertisin ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
