In our last blog, Identifying Barriers to Marketing Automation Success, we discussed the critical factors that often act as barriers to the successful implementation of marketing automation (MA).
Today we share with our readers two ingenious tips that overcome the barriers to marketing technology success.
Proper Education, Guidance and Training
Resistance to change, internal politics, lack of understanding and training are some of the key barriers to marketing technology implementation and success.
The first step towards educating your decision makers and users it to explain:
- How B2B buying has changed and the need to nurture prospects
- Why you need a solution to align sales and marketing teams
- How a MA solution can help them identify sale-ready leads by automating the marketing and sales processes
- How the MA solution can earn them dramatic ROI
Once the decision for MA adoption is made it is crucial to decide:
- Short-term and long-term marketing and sales goals
- Who will lead and manage the team
- Campaign tracking and reporting parameters
Make sure that your MA solution provider schedules detailed training programs for your team. Even after implementation all the users should be given training: periodically or as needed.
Hiring a Marketing Automation Consultant to Manage Campaigns
One major factor contributing to the failure of marketing technology is a lack of resources and understanding. Therefore, to overcome this barrier, it is advisable to hire a marketing technology consultant—either in-house or outsourced.
Many corporations put into effect MA solutions without first agreeing on mutual goals for the assignment. Therefore, you want a team to establish measurable goals for all your advertising projects, manipulate your campaigns, and effectively examine the effects. In this case, a professional advertising technology consultant would best lead the crew manually. Moreover, outsourcing the work is likewise a possible option if you don’t need to lease a consultant in-house.
Most aMarketForce marketing technology clients, companies large and small have needed help in campaign management, execution and tracking.
About aMarketForce’s Marketing Automation Services: aMarketForce helps companies with B@B marketing automation strategy from MA solution selection, implementation, training, integration with CRM and other systems, marketing automation campaign execution, MA optimization and management services. To know more about aMarketforce’s Marketing Automation Services, please email us at info@amarketforce.com.
To know more about our B2B marketing automation services call us at 408-342-1700 to discuss your situation. Request a quote.
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