Email marketing has changed quietly. Not in a loud, headline-grabbing way. But in how it fits into B2B growth today. It’s no longer just about sending newsletters or product updates. For most B2B brands, email now sits right in the middle of lead nu ...
Introduction Email marketing campaigns are still worthy and top the list of lead generation strategies for startups. It is one of the most powerful tools for building relationships, nourishing, and developing. But we cannot deny the fact that the ...
The digital market is evolving, and so is customer demand and approach. With every innovation, if you don't level up your marketing strategies with the right set of tools, then your startups will fall behind in ranking. So, if you want your business ...
Online marketing via email is complicated. However, while it is a very effective means of internet marketing, it can be prone to unexpected errors. Therefore, you should experiment with your email marketing and assess the effect of changes in severa ...
Email marketing was an integral part of effective Promotion strategies. Companies realized that targeted email Promotions was one of the most efficient ways to reach their target prospects. When done right, email Promotions campaigns almost eliminat ...
In our last email campaign blog, Why are my Email Campaigns Not Producing Good Results? – Part I we discussed how inaccurate, non-targeted lists, an ineffective email subject line and content can affect email campaign results. Today we will discu ...
In our last blog post, Is Email Marketing Dead?, we suggested that email marketing remains an integral part of a corporate marketing strategy—when executed properly. Today, we’ll discuss two real-world cases where Email Campaigns did not deliver the ...
Like every year, most marketing trends this year are more of the same, but a few will surprise you. Marketing Trends 2013 predicts the top 5 marketing trends leading to marketing perfection and revenue growth that large and mid-sized businesses will ...
Emails are used skillfully, providing a powerful way to attain each current and potential customer in a centered, organized, and non-intrusive way. People constantly seek professional recommendations, and electronic mail is an extraordinary medium t ...
Email marketing campaign has been the backbone for enterprises across the globe over the years; however what used to work 5 years ago doesn’t work anymore. The ever-evolving online marketing industry requires us to revisit email marketing campaign e ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
