Email marketing campaign has been the backbone for enterprises across the globe over the years; however what used to work 5 years ago doesn’t work anymore. The ever-evolving online marketing industry requires us to revisit email marketing campaign every now and then. Renowned and competitive email campaign management services providers understand this fact very well and hence are able to keep up with the competition. If you are reading this, chances are that you would like to know what strategies leading B2B lead generation companies in California adopt in order to get ROI and conversion that counts. So, here are 5 sure-fire strategies for you.
Personalized Emails and Subject Lines
Subject lines can make or break your email campaigns. Choosing subject lines that engage and motivate your target customers to open emails completes half the job. Including the recipient’s first name in the email and subject lines improves open rates by 15%. Emails starting with “Dear Customer” disappoint recipients. Addressing customers by their first names, such as “Dear Helen” or “Dear Kevin,” adds personalization to your emails.
Mobile Friendly Emails
In 2012, only 27 percent of all marketing emails were opened on mobile devices, but today that number has jumped to 61%. By sending emails which are not mobile friendly, you will only drive away your customer. They will either delete the email immediately or unsubscribe to your emails as soon as they see it. Good companies offering email marketing services in USA, follow ‘Mobile First’ mantra for the same reason.
Email Campaign Elements Must be Tested
For an effective email marketing campaign that performs well, it is important to test vital elements on a regular basis. A/B test important elements such as subject lines, Call to actions, messaging, target audience, sender’s name, design and personalization. Testing landing pages and email templates help you with vital data to make well-informed and practical decisions.
Automation of Email Campaigns
Automation of emails which are trigger based is a good idea. These emails are automatically sent out on the basis of user behaviour. Commonly, these include welcome emails, transaction related emails and so forth. Trigger based emails are found to have 49 percent higher open rates. Average click through rate (CTR) of trigger based emails is almost double of the conventional emails.
Customer Segmentation
Customer segmentation is extremely important. You cannot expect a recipient based in another country to attend your event taking place, if it is of no interest to him or her. It’s a good idea to hire a reputed B2B lead generation company in California for effective customer segmentation.
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