SEO or PPC? This is a question, clients often ask my SEM team. It presents a dilemma for us when clients ask us to choose between SEO and PPC for their monthly campaigns. With a limited marketing budget, it’s therefore important to develop a proper ...
Today’s complex global marketplace makes it essential for every business to collect, analyse and act on the newest information such as market trends, competitive positioning and customer opinions. A company’s strategic goal today is not just profit. ...
Events are a key part of your Event Marketing and Event Recruitment strategy. Furthermore, they are one of the few venues where you can talk to your prospects and customers directly, thereby making a strong personal connection. Every event needs ...
In our last 2 blogs Successful Event Marketing and Event Recruitment and Successful Event Marketing and Event Recruitment, Part 2- Messaging and Promotion, we discussed how to develop the target audience, and create a messaging and promotion strateg ...
This blog is in continuation to our last blog Developing an Effective Marcom Strategy – 4 Elements you must know – Part I. This blog will discuss next 2 elements of Marcom strategy: The Right Channel and Timing and Execution. The Right Channel – ...
Introduction Do you know what that one thing most companies (Government, non-government, SMEs, MSMEs, or large enterprises) crave the most? The large volume of Data! Having a large data set inventory gives B2B businesses access to valuable insigh ...
Does Your Business have a Huge Email Database? Do you know how Accurate it is? A typical database tends to go as much as 30% inaccurate annually as people move, relocate or change jobs. If you use an older list for your outreach efforts, you coul ...
Today’s business landscape is quickly evolving! With each emerging technology and approach, it is heading towards a new age of digital transformation. In this transformation, having access to a quality contact list assures a broader audience reach a ...
Access to quality leads is paramount in a progressively evolving digital space. It leads to potential clients and businesses, enabling your business to thrive and stay competitive. However, due to incorrect or outdated lead data, businesses often ne ...
aMarketForce has added Technical Writing and Documentation Services to its offerings. This and the next two blogs provide a brief overview of these services. What is technical writing? What is the purpose of technical writing? What is good ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
