Marketing is an integral part of demand generation. For the last couple of years, marketing has been primarily focused on an inbound marketing strategy. While it has been an efficient and effective method, the process has lost its charm in recent ye ...
When aiming for a purpose, step one is consciousness—without it, you're likely to overlook the bull's eye. The equal applies in your business efforts. To get satisfactory outcomes, you need to recognize exactly who your potential is, whether launchi ...
Organizations collect customer contact lists for significant business outcomes. Business studies have found that a great boost in business retention can be achieved by that. To get the optimum benefit, you should make intelligent use of that. The ...
When you run a business, it is important to focus on demand generation, which is essential for better profitability. Though marketing is an integral part of this process, it has been seen for some time that the marketing function is more centered to ...
Marketing experts call Demand Generation a ‘marketing powerhouse’. It can build brand awareness and increase traffic to the website. Securing new leads helps in taking the business to new heights. It is especially useful for B2B companies as you can ...
Data Scrubbing and Cleaning create changes in a database and keep it up-to-date. Several records-in-depth corporations, banks, retail, insurance, and telecommunication, use Data Scrubbing and Cleansing equipment on an ordinary basis to evaluate thei ...
Collection, analysis, and use of customer database play a vital role in building a business. In the modern era of digitization, more than 60 percent of companies admit that it can give a great thrust to business performance.It is the reason, having ...
In today’s scenario, where almost 70% of the business relies on data for growth, more than 90% of B2B customers complain about data inaccuracy, highlighting the need for database cleansing. Against this backdrop, it is essential to keep a close w ...
Targeted B2B list building is developing a list of B2B contact lists that are likely to buy your services or products. This task has got tremendous importance in recent times. It is because the competition has become tough today. Do you need pinp ...
Data is the lifeline for any business. Over time, businesses and individuals accumulate a lot of data. Eventually, the data becomes outdated and has to be checked. Also, there is a redundancy in the data that would result due to the following reason ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
