Lead Generation

What is a Sales-Ready Lead?

According to MarketingSherpa, 61% of B2B marketers directly send all leads to sales without qualifying. If your marketing team is doing the same, then your sales team wastes a lot of time chasing dud leads. To make your sales team more effective, yo ...

What is Content Marketing_

What is Content Marketing?

What is Content Marketing? Content Strategy is a strategic strategy approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable c ...