Account-Based Marketing has become central to how companies build relationships with high-value accounts, personalize engagement, and influence complex buying decisions. But with its rise comes a growing expectation: How do you Measure ROI in Accoun ...
Introduction Today, when businesses choose to Outsource Data Cleansing Service, they usually want to address more data enrichment and standardization rather than just saving time. They aim to organize messy databases, get rid of duplicate entries ...
Introduction Account-based marketing, or ABM, is a perfect supplement for potential customers. While both share the same goals in a B2B context (long-term engagement, brand responsibility, and revenue growth), their approaches are different. The ...
Introduction Data, in today's hyper-competitive business world, is the most vital component of a successful business. B2B business owners more than anyone understand this key aspect of data. Hence, they always look for targeting install base solu ...
The digital market is evolving, and so is customer demand and approach. With every innovation, if you don't level up your marketing strategies with the right set of tools, then your startups will fall behind in ranking. So, if you want your business ...
The virtual panorama is progressing swiftly, and so is how commercial enterprises deal with it. With every technological advancement, brands’ approach toward clients and clients’ responses to them is taking new hype. This has led enterprise owners t ...
Events are a key part of your Event Marketing and Event Recruitment strategy. Furthermore, they are one of the few venues where you can talk to your prospects and customers directly, thereby making a strong personal connection. Every event needs ...
This blog is in continuation to our last blog Developing an Effective Marcom Strategy – 4 Elements you must know – Part I. This blog will discuss next 2 elements of Marcom strategy: The Right Channel and Timing and Execution. The Right Channel – ...
Introduction Do you know what that one thing most companies (Government, non-government, SMEs, MSMEs, or large enterprises) crave the most? The large volume of Data! Having a large data set inventory gives B2B businesses access to valuable insigh ...
Today’s business landscape is quickly evolving! With each emerging technology and approach, it is heading towards a new age of digital transformation. In this transformation, having access to a quality contact list assures a broader audience reach a ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
