In the digital age, contact list development is vital to successful marketing and business communication strategies. Whether building an email marketing campaign, expanding your client base, or nurturing leads, having a well-structured contact list ...
Your sales team needs a quality prospect list to maximize their call effectiveness. On the other hand, bad lists are a waste of time and money. Therefore, creating and growing a prospect list is one of the key responsibilities of your marketing team ...
In our last blog post Survey Mythbusters: Customer Satisfaction or Customer Loyalty, we discussed the major myths regarding customer satisfaction and loyalty. In this blog we will discuss how to design a successful customer satisfaction survey. A ...
In our last post What is Marketing Automation Software and Why Should I consider it? , we had discussed how a marketing automation solution is helpful to a business. In this blog post we will discuss how to evaluate and the right marketing automa ...
Highly competitive market, successful marketing campaigns hinge on a well-organized and targeted outreach strategy. Among the numerous elements contributing to this success, having a clean contact list is one of the most critical. Despite the ris ...
Customer-focused businesses always want to know what their prospects and customers think of them. With the web making it is inexpensive collecting customer experiences through web-surveys. Companies are so anxious to get feedback that they survey cu ...
In our last email campaign blog, Why are my Email Campaigns Not Producing Good Results? – Part I we discussed how inaccurate, non-targeted lists, an ineffective email subject line and content can affect email campaign results. Today we will discu ...
aMarketForce talks every day with clients looking to measure customer satisfaction and loyalty. Not to our surprise, many of them have the wrong perception about satisfaction and loyalty. Let’s get real about some common myths around customer satisf ...
In our previous blog, Developing an Integrated Marketing Communications Program – Part I, we discussed the 10 steps to implement strategic integrated marketing. Now, in this post, we will first discuss two of those ten steps in detail to begin with. ...
In our last blog post, Is Email Marketing Dead?, we suggested that email marketing remains an integral part of a corporate marketing strategy—when executed properly. Today, we’ll discuss two real-world cases where Email Campaigns did not deliver the ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
