In our last email campaign blog, Why are my Email Campaigns Not Producing Good Results? – Part I we discussed how inaccurate, non-targeted lists, an ineffective email subject line and content can affect email campaign results. Today we will discu ...
aMarketForce talks every day with clients looking to measure customer satisfaction and loyalty. Not to our surprise, many of them have the wrong perception about satisfaction and loyalty. Let’s get real about some common myths around customer satisf ...
In our previous blog, Developing an Integrated Marketing Communications Program – Part I, we discussed the 10 steps to implement strategic integrated marketing. Now, in this post, we will first discuss two of those ten steps in detail to begin with. ...
In our last blog post, Is Email Marketing Dead?, we suggested that email marketing remains an integral part of a corporate marketing strategy—when executed properly. Today, we’ll discuss two real-world cases where Email Campaigns did not deliver the ...
In a prior survey blog, “How to Design a Successful Customer Satisfaction Survey?” we discussed a system to lay out your purchaser delight survey. In this blog, we gift a small eCommerce Industry Case Study targeted at purchaser pride and loyalty. T ...
In our last email campaign blog, Why are my Email Campaigns Not Producing Good Results? – Part II we discussed how vague or missing call-to-action and overdoing outreachs can affect email outreach results. Today we will discuss how unmonitored em ...
With highly evolved communication channels available to a marketer, customer communication and management has developed its own challenges. As a result, logo confusion and consumer aggravation occur while there's discord in messaging from advertisin ...
The Marketing software ecosystem has become very complex. The biggest component of this ecosystem, Marketing Automation (MA), is a set of software apps that automate and streamline sales and marketing activities by substituting monotonous manual pro ...
In our last blog B2B Lead Generation Tips: How to make your lead generation campaign successful? Part I, we discussed some basics of B2B lead generation and how to set goals for B2B lead generation campaigns. Today we will discuss the aMarketForc ...
B2B Lead Generation Tips First, nowadays, weblogs are mainly for readers exploring all feasible methods to reap pleasant B2B lead generation. After all, a funnel of incredible B2B leads can boost revenue, shorten sales cycles, lessen sales expens ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
