Introduction Did you know that the Account-Based Marketing (ABM) market was worth $1.07 billion in 2023 and is expected to grow by 13% each year, reaching almost $2.39 billion by 2030? This fast growth shows how ABM is changing the way busines ...
5 Key Strategies for Updating Your Contact List For Business
The virtual panorama is progressing swiftly, and so is how commercial enterprises deal with it. With every technological advancement, brands’ approach toward clients and clients’ responses to them is taking new hype. This has led enterprise owners t ...
How a Contact List Becomes a Critical Component in Effective Sales Cycles?
A structured and effective sales cycle is paramount and leads to sustainable growth in today’s competitive business landscape. However, a nurtured and well-maintained contact list contribution in an organized sales ecosystem often goes unnoticed. A ...
Boost Your B2B Sales With Contact List Enrichment
Access to reliable and accurate B2B contact list data is essential for empowering business sales and marketing efforts. An enriched contact list in an aggressively evolving digital landscape is vital for enhancing business focus on quality leads and ...
Why Invest on Database Cleansing or Database Validation Services?
Data cleansing also called data scrubbing or database validation is the process of identifying, removing and updating inaccurate entries in a database. Incorrect and obsolete information often fills databases. It is unproductive and cost-ineffect ...
SEO or PPC – A Combo is better
SEO or PPC? This is a question, clients often ask my SEM team. It presents a dilemma for us when clients ask us to choose between SEO and PPC for their monthly campaigns. With a limited marketing budget, it’s therefore important to develop a proper ...
Market Research Is Vital – But Which Is Better: DIY, or Hire a Pro?
Today’s complex global marketplace makes it essential for every business to collect, analyse and act on the newest information such as market trends, competitive positioning and customer opinions. A company’s strategic goal today is not just profit. ...
Successful Event Marketing and Event Recruitment
Events are a key part of your Event Marketing and Event Recruitment strategy. Furthermore, they are one of the few venues where you can talk to your prospects and customers directly, thereby making a strong personal connection. Every event needs ...
Successful Event Marketing and Event Recruitment, Part 3 – How to Measure Event ROI
In our last 2 blogs Successful Event Marketing and Event Recruitment and Successful Event Marketing and Event Recruitment, Part 2- Messaging and Promotion, we discussed how to develop the target audience, and create a messaging and promotion strateg ...
Effective Marcom Strategy: 4 Key Elements You Must Know – Part II
This blog is in continuation to our last blog Developing an Effective Marcom Strategy – 4 Elements you must know – Part I. This blog will discuss next 2 elements of Marcom strategy: The Right Channel and Timing and Execution. The Right Channel – ...
