For many years, Account-based marketing, or ABM has been a useful and effective strategy. Still, several businesses struggle to take advantage of it because they are not able to implement a formal strategy for ABM. There are various steps when you t ...
There are many different tactics that companies can use to generate leads. Some of the most common lead generation tactics include: Cold calling: Cold calling is a lead generation tactic that involves contacting potential customers by phone to ...
With the incredible and unprecedented increase in technology dependence, there has been a great surge in the technology market too. It is an encouraging situation for aspiring entrepreneurs. They have a lucrative market that can give customers in a ...
When you are a proud owner of a B2B business, the most worrying thing about the business is “how to get more leads”. Yes, the success of your business largely depends on that. But, more than just getting leads, it is important that you should get “m ...
To maximize your demand generation efforts, you need to take a strategic approach that is tailored to your target audience and business goals. Few steps you can consider are: Define your target audience:The first step to maximizing your demand ge ...
Any business run on the equations of demand and supply. Yes, you put all your marketing efforts into building potential long-term relations with consumers through several engagement methods so that demand generation can get a boost. Yes, it is a ...
According to a traditional idea, a business owner should consider ‘everyone’ as their potential client! This is wrong! Every business is unique and has policies, goals, and daily operations that are unique. Even if a company falls under a part ...
When you share your digital assets on your website, it has a limited visibility. No matter how good your digital marketing strategy is, it cannot reach people beyond a certain limit. Content syndication vendors enhance this task by using a network o ...
Cold calling is a difficult task because yo do not know anything about your customer. You do not have any idea whether this call will be successful or not. However, it is not the case when you make a call to the Contact List Development. Here, yo ...
Content syndication for the Technology Industry Organizations put so much effort into content creation. They either develop in-house content or hire a development agency to generate precise, relevant, to-the-point content. They take care to post ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
