Content marketing is a critical component of a successful marketing strategy. However, managing content creation, distribution, and promotion can be time-consuming and challenging for businesses. Outsourcing content marketing services can provide se ...
Enriching your database is essential to ensure that the data you have is accurate, complete, and relevant. Here are some techniques that can help you streamline your database with enrichment: Data Cleansing: Data cleansing is the process of re ...
When you sell a product or service, your customers know what you deal with. Therefore, they raise Demand Generation Campaign for your service or product. Experts call it a built-in demand. A demand for which you need not put extensive efforts to con ...
Whitepaper syndication is a powerful content marketing strategy that involves distributing your whitepapers across various platforms and channels to increase their visibility and engagement. By syndicating your whitepapers, you can extend your r ...
Measuring the success of your demand generation campaigns is essential to determine their effectiveness and make data-driven decisions for optimization. Here are some key metrics and approaches to consider: Key Performance Indicators (KPIs): D ...
Database enrichment can have a significant impact on your business by optimizing your data and providing valuable insights that can drive various aspects of your business operations. Here are some key ways in which database enrichment can impact you ...
Account Based Marketing is a business marketing strategy that concentrate resources on a set of target accounts within a market. It uses personalised campaigns designed to engage each account, basing the marketing message on the specific attributes ...
Content marketing plays a critical role in demand generation. It is a key tactic used to attract and engage potential customers throughout the buying journey, from creating awareness to nurturing leads and ultimately driving sales. Here are some ...
Demand generation is the process of creating and nurturing interest in a product or service to drive demand and ultimately sales. It is, therefore, a holistic approach to marketing that involves a range of tactics and strategies. These efforts aim t ...
Database enrichment is the process of improving the quality and depth of data in a database. It involves adding new data or updating existing data to improve its accuracy, completeness, and relevance. Here are some strategies for effective database ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
