If you are a B2B marketer, then Demand Generation is one of the important KPIs. It will help in gaining more credibility within the business. It will show how the overall marketing strategy contributes to the growth of the business. Demand genera ...
Are conferences and trade shows the right avenues to showcase your products in front of an audience? Well, more than 40 percent of marketing experts think that they are. They consider it the top channel for lead generation. Trade shows are useful ...
What is B2B Lead Generation? When you want to attract potential customers, it is important to follow strategies that can bring the most relevant ones. Generating B2B Lead Generation is important because as you bring high-potential customers, they ...
As businesses become more digitized, the importance of data increases manifold. And it makes it essential to maintain data privacy and protection. Exposure of vital business data to unknown sources might create a serious security breach, especially ...
Correcting typographical errors during CRM data cleanup is crucial for maintaining data accuracy and integrity. Here are some common typographical errors and how to address them: Misspellings Identify and correct misspelled names, addresses, a ...
Whitepaper syndication is a powerful strategy for increasing the reach and visibility of your whitepapers, attracting qualified leads, and establishing thought leadership. Here are some tips to help you get the most out of your whitepaper syndicatio ...
Maintaining a clean B2B database is of paramount importance for several reasons: Data Accuracy: A clean B2B database ensures that the information you have on companies, decision-makers, and contacts is accurate and up to date. It minimizes the ...
Maintaining an accurate B2B (Business-to-Business) database offers several benefits for businesses. Here are some key advantages: Improved Targeting: An accurate B2B database allows businesses to precisely target their marketing efforts. With ...
To ensure your demand generation efforts are successful, it’s important to avoid common mistakes that can hinder your progress. Here are ten common mistakes to avoid in demand generation: Undefined target audience: Failing to clearly define an ...
Utilizing a B2B database can be a valuable strategy for finding new customers and expanding your business. Here’s a step-by-step guide on how to use a B2B database effectively to find new customers: Define Your Ideal Customer Profile: Start by ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
