After the pandemic, there has been a major change in business strategies. New methods are required to be followed by marketers of enterprises to achieve success. They need to shift beyond the traditional approach and adopt a hyper-personalized strat ...
How to Measure the Success of Your Whitepaper Syndication Strategy
In the past few years, whitepaper syndication has emerged as one of the most successful and strong strategies that bring many benefits- including generating leads to expanding the awareness of the business. To get the maximum advantage of this st ...
What is Content Marketing?
With the advancement of online presence, it is important for a business to have the best visibility on the Internet. Among various strategies that are used by people to achieve this, Content Marketing is an important one. It is a marketing strate ...
The Role Of Artificial Intelligence In Lead Generation
In the modern competitive business scenario, getting more customers is a challenge. Though your marketing team doesn’t leave a stone unturned to reach the maximum audience and the sales team burns the midnight oil to convert them into customers; at ...
How to Execute a Lead Generation Strategy Effectively
What is a lead? Simply put, it’s a potential customer or a fresh prospect capable of elevating your revenue. This is why lead generation revolves around the process of expanding your pool of prospects or potential clients, and it falls upon your ...
Data-Driven Marketing – How Analytics Supercharge Success
Data analytics is a buzzword in today’s digital age. Business analysts rate it as an essential tool that helps in making data-driven business decisions. One can decide and optimize business strategies based on the input received by that. What is ...
What is B2B Lead Generation?
It is important to sustain in the competitive market place today with every possible strategy that can help. Experts say that to thrive, a company requires a strategy that can increase and automate one vital aspect- lead generation. And that too, ...
B2B Lead Generation in Highly Regulated Industries: Compliance and Solutions
When you run a business in an industry that is greatly regulated and challenging, it will be a bit difficult to generate B2B leads Generation. Before attempting that, you need to understand the specific rules and regulations. Also, you need to have ...
Lead Generation Strategies For Startups
Setting up a startup company can be a daunting task if you work in a tough competitive environment. To establish your business, you need a lot of hard work and patience. You need to do your best with dedication and understanding. But apart from t ...
How to Measure Demand Generation
If you are a B2B marketer, then Demand Generation is one of the important KPIs. It will help in gaining more credibility within the business. It will show how the overall marketing strategy contributes to the growth of the business. Demand genera ...