Account based marketing is a strategic marketing strategy. When we say it is a strategy, it means you need not stick to a particular product or technology. Your sales team and B2B marketers will collaborate on a shared strategy and work in a coordin ...
Database enrichment is the process of adding new, relevant information to your existing database to improve its quality, accuracy, and completeness. The goal of database enrichment is to enhance the value of your data by adding more data points, whi ...
Here are some tips to take advantage of database enrichment and make your data more valuable: Identify Relevant data points: The first step in database enrichment is to identify the data points that are most relevant to your business. Look for da ...
A B2B (business-to-business) database is a collection of information and data related to businesses and their contacts, primarily used for marketing and sales purposes. It can provide several benefits to organizations that utilize it effectively. ...
Account-based marketing (ABM) plays a significant role in leveraging B2B databases effectively. ABM is a strategic approach that focuses on targeting and engaging specific accounts or companies, rather than individual leads or contacts. Here’s how A ...
When you are a business owner, you always want to expand it to maintain profitability. For that, you use varied tactics, among which Demand Generation is also one. It is a powerful tactic that has been helping industries, especially the tech sect ...
In today’s highly competitive business landscape, lead generation is the lifeblood of any successful enterprise. It’s the process of identifying, attracting, and nurturing potential customers, turning them into loyal clients. Whether you run a small ...
The objective of running a business is to earn profit. As a manager or owner of the business, you want to earn as much money as possible to elevate the top line, and you do not want to leave any stone unturned. Among various elements that can be ...
When the market becomes competitive and you have a very small room to move your top and bottom lines, it is essential to follow smart and impactful strategies to convert prospects into paying customers. Among these strategies, account-based marketin ...
When you own a business, the best way to increase productivity is to boost awareness and demand for your brand, service, or product. Your goal is to expand the visibility, reach a new audience, and build authority. Also, you want to generate inte ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
