The 25th day of May 2018 was a significant milestone in protecting the data security rights of the users. The European Union General Data Protection Regulation (GDPR) becomes fully operational from this date. Although everyone was informed about ...
13 Different Content Strategies to Be Different
Before we talk about the different content strategies, let’s understand first what it is? It is a strategy that connects the content efforts with the organizational goals and user needs. All the three things should map so that expected results ca ...
Why is Content Syndication an Effective Marketing Strategy?
Marketing strategies of every organization revolve majorly around content. Content plays an essential role in successfully getting results out of your digital marketing campaigns. But your content needs exposure to perform well and that is what exac ...
Lead Generation Importance to Growth
There has been a paradigm shift in how businesses operate in recent years. Gone are the days when advertising and promotion were the primary tools for customer acquisition. With the over-exposure of all sorts of media, the focus has shifted to cost- ...
How Investment in Data Scrubbing Make Sense in This Age of Big Data
In this age of “Big Data”, the bigger problem than the data being BIG is the poor quality of the data. The digital universe seems to have an increasingly endless amount of data. In this digital world with the infinite amount of accumulated data, the ...
7 Best Practices to Maintain a Clean CRM
There is this saying about data and data quality – ‘Garbage in and garbage out’ which holds true even today. As long as database exists, duplicate and outdated data will attempt to make a house in it.Especially, for your CRM systems where you store ...
Understanding Lead Scoring and its Benefits for a Business
Lead nurturing and scoring is crucial for businesses as not all leads are created equal. You might often hear the leads being referred to as “cold,” “warm,” or “hot.” To ensure that a business is not wasting their efforts on a cold or unqualified le ...
3 Content Syndication Mistakes to Avoid In 2019
Content syndication is important. And, it is not about SEO. It’s a content marketing tactic that you just can’t avoid. In fact, content syndication services provide ample amplification services via an extended network. Syndication services will incr ...
Marketing Automation Trends in 2019 – Discover What’s Hot
With the developments in marketing tech, it has become significant for businesses to embrace marketing automation for the greater good. Having been recognized as a potential marketing element, automation is likely to become the bright future of mark ...
The Significance of Lead Nurturing and Scoring
Generating qualified leads is significant for the inbound marketing strategy – but it’s just the trailer of the whole marketing story. A qualified lead needs more than just validation to enter the sales funnel; it requires effective engagement and n ...
