Account-Based Marketing has become central to how companies build relationships with high-value accounts, personalize engagement, and influence complex buying decisions. But with its rise comes a growing expectation: How do you Measure ROI in Accoun ...
Businesses depend heavily on accurate customer information to operate efficiently in today’s data-driven, highly competitive digital world. In contrast, they are using advanced Customer Relationship Management (CRM) systems to better manage that dat ...
Introduction Today, when businesses choose to Outsource Data Cleansing Service, they usually want to address more data enrichment and standardization rather than just saving time. They aim to organize messy databases, get rid of duplicate entries ...
Introduction Account-based marketing, or ABM, is a perfect supplement for potential customers. While both share the same goals in a B2B context (long-term engagement, brand responsibility, and revenue growth), their approaches are different. The ...
Outbound lead generation has truly evolved from simply making random phone calls and sending plain emails. Today, it's about establishing meaningful connections by customizing messages and using their insights. This method remains an important ...
Introduction Email marketing campaigns are still worthy and top the list of lead generation strategies for startups. It is one of the most powerful tools for building relationships, nourishing, and developing. But we cannot deny the fact that the ...
Introduction B2B Demand Generation has always been the driving force for businesses to attract and convert high-value leads. As the B2B landscape evolves with rapid new technologies and functions, it has become more important to the company's suc ...
If you are running a B2B SaaS company, you surely understand that lead generation in the B2B SaaS space isn’t just about casting a wide net anymore. You must combine time-tested strategies with cutting-edge tactics to succeed in a competitive market ...
Bad data is harmful for any business, irrespective of its size, in a fast-forwarding digital landscape. It quietly drains your team's energy and business budget. Dirty CRM Data Cleaning can lead to lost revenue, missed follow-ups, compliance headach ...
Any company hoping to survive and prosper in the cutthroat digital world of today needs clean, accurate data. In B2B marketing, they serve as the foundation for individualized outreach and meaningful customer experiences. B2B data cleansing removes ...
Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.
As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.
Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.
Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.
Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.
Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.
