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Been to our website recently?

The aMarketForce website has got a fresh new look, and it is much more focused on addressing problems that businesses face today.

Since it is our new-website-month it is seems apt that we blog this month on ‘Why a website needs a regular update’. Let us take a look at a few key areas that you need to consider before doing a website makeover.

Why makeover your website? Here are some benefits

  • Tighter focus on current markets

o  Focus on customers current issues

o  Make it easier to navigate

o  Make it easier to reach us

  • Better SEO – its time to do wholesale fixes

o  Fix the coding issues

o  Remove those extra tables

o  Make it Social – Add your Twitter, FB page links

o  Redo the meta tags

  • Add fresh content – Relevant SEO friendly content

o  Add new pages

o  Rewrite to add new target keywords

  • Increase Traffic – New traffic and new business

o  Promote the new website through PR, marketing campaigns

And some downsides:

  • Cost – Do you have a budget yet?

o  You need to hire a programmer or website development company

o  You need a resource to manage the project – else it will flounder

  • Additional work – Means extra hours
  • Rewriting the pages – Now you need a writer too
  • Redo SEO – Nightmare if Search aengines no longer credits you for your years of SEO work

o  Redo the link building if links changes

  • Bottom line

o  – Is it worth it? Yes, for the new business and better focus on your current key markets.

o  Is it easy? No.

o  Would we do it again? Definitely, as the markets shift and we need to change our focus.

Additional information about aMarketForce marketing services can be found on www.amarketforce.com.

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