What is Marketing Automation Software and Why Should I consider it? (Part I)

Marketing Automation software is a set of computer applications that automate and streamline sales and marketing activities by replacing high-touch, repetitive manual processes, as well as enable certain complicated marketing activities that would be very difficult if done manually. Marketing Automation applications simplify the development, management, implementation and analysis of multiple inter-related, performance-based marketing campaigns. A typical marketing automation solution can streamline demand generation, lead generation and qualification; lead nurturing and scoring, campaign analysis and website monitoring, as well as customer database management.

While most small and medium-sized businesses still prioritize CRM or email campaign management applications before marketing automation (MA) solutions, it is important that your MA selection should be based on strategic business goals and marketing needs, not simply an answer to an immediate problem.

Here are some well-known few marketing automation solutions you can consider. Please note that we have not rated the solutions in this article.

  • Act-On
  • Active Conversion
  • Eloqua
  • Genius
  • LeadFormix
  • Marketo
  • Pardot
  • SilverPop

Let us know if we missed any!

In Part – II we will discuss how to choose the marketing automation solution that is right for you.

aMarketForce is a B2B marketing services company partnering with clients who require prospect list development, database validation, campaign management and phone follow up.  We provide small and medium sized businesses (SMBs) with marketing automation consulting and campaign management services. To know more about aMarketforce’s Marketing Automation Services, please email us at info@amarketforce.com.

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