How to work with a B2B lead generation vendor to generate quality leads while ensuring marketing & sales work in sync

B2B Sales Leads Generation

With little visibility into lead nurturing, sales pipeline management, conversions and customer satisfaction, management will always be frustrated with the traditional sales process. Marketing will prefer to manage the entire prospect database, email & nurturing campaigns and even CRM, but in real business situations, these responsibilities are given to the sales team. While sales is…