integrated marketing

July 10, 2014
integrated-marketing1-300x235

What is integrated marketing and why do you need it?

Integrated marketing is an holistic approach to marketing that maintains an consistent message in both online and offline marketing. This consistency will ensure that the message that is being given across to customers will be clearly understood leading to increased sales and a better return on investment. Integrated marketing also allows companies to identify the types of marketing that that are the most effective for them. This information can be used to decide how to prioritize the marketing budget.How Does Integrated Marketing Work?