Marketing Automation Services to Transform Business Prospects (5)

Successful Event Marketing and Event Recruitment

Events are a key part of your awareness and lead generation strategy. Events are one of the few venues where you can talk to your prospects and customers directly and make a strong personal connection.

Every event needs a well-executed plan to ensure success. Without a well planned and executed event – targeted attendee recruitment, error-free registrations, event content, event staffing, and follow-up – even the best of sales events will be a waste of money and time.

Events cost money. Make that money work for you. The two biggest elements of a successful event is the number of ‘right’ people who attend, and are exposed to the right messages. The biggest booth, a famous speaker, the most valued giveaways are all useless if your target audience did not turn up or got the wrong message.

Part 1 – Developing Your Audience

The Key Questions Here Are:

“How do I reach the right people?”

1.Identify the right people:

a. Develop a good list. Be very clear about the profile that you want to reach, and create a list matching that profile. Nothing is worse than inviting CFOs to a technical event. (for more details, read our blog on List Development)

2.Reach the Right People

a. Use communication media effectively.

i. Direct Mail: Informative and well designed direct mailers work well. A person may be inundated with email, but an envelope gets attention because it is one of very few mail pieces the recipient might have received that day. Also, if your list is short (focused on very senior executives, for example), a personally addressed letter send by FEDEX or UPS is well received.

ii. Advertising: If your budget allows, advertise the event in trade magazines, on social networking sites, business networking sites and more. These can work wonders. Trade magazines often give you discounted advertising of you can help them with relevant content, so keep an eye on their editorial calendar and connect them with your customers who can help with industry-relevant material.

iii. Website: Keep your website updated with the most current event information. Your invitees are very likely to visit your website upon being invited, and you want to showcase the event with direct links to the event registration page. In addition, event pages should be properly SEOed.

iv. Press Releases: Doing a press release about the event in local business publications and PR sites is another good technique for event marketing. Press releases should have the right message, media contact and details to make the event registration process easy.

v. E-mail: E-mail is an inexpensive and popular technique. For targeted event marketing, you must have a good list. You also need to track if the emails are being opened, in addition to the usual email metrics.

vi. Event Organizer Website. Ensure prominent positioning if your event is part of a larger industry meeting, with appropriate links.

vii. Tele-Marketing: After executing direct mail and event email campaigns, we recommend follow-up tele-marketing. You can start with the email campaign opener’s lists who have not responded to your campaign. You can also directly start the tele-marketing campaign by using targeted lists. Refer to our website for more information on event business list development and tele-calling services.

viii. Social Networking Sites: Social networking sites can be a very useful source for event promotions. LinkedIn Events, Facebook Events, Twitter are some of the good sites on which you can promote your events to your prospects and customers.

3.Follow-Up, Follow Up, Follow Up.

i. Just sending out an invitation is never enough. Follow up to ensure they have registered. After registration is confirmed, send event information details, with passes, tickets, URL links and whatever else is needed. Your local sales rep should be the prime contact, with their senior manager pitching in. Send email a few days before the event. Call the day before.

ii. Make sure your follow-ups are brief and polite. Nobody likes being bugged. Light touches are better (With a hint of humor if you can carry it off).

Refer to our website for more information on event email campaign services.

b.In the next few sections (coming soon on this site), we will cover:

i. How to develop the right message?

ii. How to incent them to come?

iii. How to make them feel good that they came?

iv. How to ensure they go back and tell others?

v. How to make them feel like coming to your next event?

Additional information about event recruitment services and aMarketForce marketing services can be found on www.amarketforce.com.

Releated Posts

Lead Generation for Startups: Essential Tools and Tactics for 2025

The digital market is evolving, and so is customer demand and approach. With every innovation, if you don’t…

ByByadminApr 15, 2025

5 Key Strategies for Updating Your Contact List For Business

The digital landscape is progressing rapidly, and so is the way of doing and managing business. With each…

ByByadminJan 29, 2025

Successful Event Marketing and Event Recruitment, Part 3 – How to Measure Event ROI

In our last 2 blogs Successful Event Marketing and Event Recruitment and Successful Event Marketing and Event Recruitment,…

ByByadminJan 29, 2025

Developing an Effective Marcom Strategy – 4 Elements you must know – Part II

This blog is in continuation to our last blog Developing an Effective Marcom Strategy – 4 Elements you…

ByByadminJan 29, 2025
Shopping Basket

Mr.-Dharmagna-Trivedi

Mr. Dharmagna Trivedi

CFO
Dharmagna brings a strong finance and IT background to the aMarketForce Management Team and over the past 10 years has ensured the organization’s continuous growth. With extensive operational expertise, Dharmagna has been instrumental in developing key financial and corporate policies, as well as, maintaining certified ISO and legal compliances.
Dharmagna’s responsibilities range from account taxation finalization to analysis and auditing of HR and operational processes to optimize overall delivery performance for cost. Prior to joining aMarketForce, Dharmagna held positions in Financial Management at leading companies in India. Dharmagna holds an MBA in Finance from Gujarat University as well as a diploma in Computer Applications.

Mr.-Kahan-Munshi

Mr. Kahan P Munshi

VP Operations & Business Development
Kahan has extensive experience in Lead Generation, Content Syndication, and Marketing Database management. Kahan is responsible for aMarketForce’s delivery processes servicing our global customers. With more than 10 years of experience in project management and operations, Kahan brings valuable management to our various delivery teams; he is also an expert on streamlining processes while enhancing productivity.
Kahan has instituted several quality control metrics to ensure highest quality for all aMarketForce services. Prior to joining aMarketForce, Kahan held management roles in operations at large banks and IT businesses in the UK and India. Kahan holds an MS in Information Technology from Preston University, London, and Bachelors in Commerce from Gujarat University, India.

Yaacov-Ben-Yaacov

Yaacov Ben-Yaacov

Board Member
Yaacov is a veteran US-Israeli Hi-tech entrepreneur with a successful and proven track record in the digital content industry. As the founder of Picture Vision, he was the first to bring to the mass market the convenience of sharing photographs over the Internet.

Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.

John-R-Manning

Dr. John R. Manning

Director
Dr. John Manning is experienced in engineering consultancy and strategic planning. Dr. Manning holds a Sc.D. and MS in Mechanical Engineering from MIT, and a BE (with highest honors) in Mechanical Engineering from Yale University. He is also a former faculty member at Stanford University.

As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.

Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.

Ashwin-Vora

Mr. Ashwin Vora

CEO

Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning,and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.

Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.

Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.

Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.

aMarketForce
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.