Success Stories

aMarketForce Provides Validated, Qualified Sales Leads to Client’s Internal Sales Team, Resulting in an Influx of Sales

A US-based supply chain solutions company was preparing to launch a new software product and was in dire need of business sales leads. With an internal sales team not large enough to handle this time-consuming task, aMarketForce was hired.

The internal sales team had identified verticals that would benefit from the new software solution, however, market-to-market sales and lead generation was critical, yet overwhelming. aMarketForce was engaged to develop a list of sales leads.

Responding to the quickly-approaching deadline, aMarketForce created a team of reliable agents, trained and educated them on the technology, product benefits and industry applications necessary to engage prospects. Because aMarketForce employs two shifts of workers, one during United States work hours and the other during US evening hours, the dedicated team was able to work across time zones, conduct appropriate research, and communicate with target companies and relevant contacts.

Armed with thorough knowledge of the market, the agents were able to turn conversations with prospects about supply chain problems into interest in the client’s new software solution.

aMarketForce was able to provide a detailed, validated, and qualified list of sales leads to the supply chain solutions company’s internal sales team.

Contact us to learn more about aMarketForce’s Lead Generation services and how we can support your sales and marketing teams.

aMarketForce Delivers Valuable Market Research for Client’s Successful Product Launch

aMarketForce was assigned an extensive market research project for a world leader in auto electric components. The client requested detailed information on competing products, prevalent brands, buyer preferences and consumer behavior.

The project involved researching sales and service outfits of automotive products across North America and aMarketForce was given only a rudimentary list of companies and contacts. This list was deduped, updated with accurate information by aMarketForce’s research team.

aMarketForce’s telemarketing team then used this list to make effective calls cutting across time zones and reached important contacts at both the management and shop-floor levels. aMarketForce met strict deadlines and delivered a comprehensive report on the findings even when faced with the challenge of completing the interviews in multiple sessions due to constant interruptions on the interviewees’ end.

With invaluable market insight and vital information gathered from thousands of business decision makers, aMarketForce’s client was able to successfully launch its products.

The main differentiator of aMarketForce over other outsourcing companies is that aMarketForce hires highly-educated people and deploys only qualified and trained personnel to a client’s project.

aMarketForces’ agents develop and retain exceptional domain knowledge of clients’ products and services, which allows for a seamless transition of work from the client to aMarketForce. As a result, aMarketForce has been able to execute several successful market research campaigns for a variety of products including portable storage solutions, point-of-sale systems, and industrial consumables.

In addition to logging calls, aMarketForce agents are trained to ask the interviewees open ended questions to engage them in conversation providing insight into customers’ minds. As an additional benefit to clients, all interviews are recorded and transcribed verbatim providing further details of the conversations.

Contact us to learn more about aMarketForce’s Market Research services and how we can support your sales and marketing teams.