SEO or PPC – A Combo is better

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SEO or PPC? This is a question, clients often ask my SEM team.  It presents a dilemma for us when clients ask us to choose between SEO and PPC for their monthly campaigns. With limited marketing budget, it’s important that a proper search engine marketing strategy be developed.

Here are some of the frequently asked questions:

Client Question: What are Organic SEO and PPC?

aMarketForce Answer: Organic SEO or natural Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website from search engines by optimizing your website pages and increasing the popularity of your link. This is accomplished by performing a number of  SEO activities.

Pay per click (PPC) is an Internet advertising model used on websites in which advertisers pay their host only when their ad is clicked upon. With Search Engines, advertisers typically bid on keyword phrases relevant to their target market.

Client Question Out of SEO and PPC which shows early results?

aMarketForce Answer: PPC campaigns as soon as are activated start showing your company’s ad impressions and will get you leads and will boost your website traffic. But there is no guarantee that whosoever clicks on your ads is actually interested in your services. SEO will take a month or two to get the desired results by targeting important keywords. PPC campaign when stopped will stop generating leads but SEO activities and its results are long lasting and give you higher ROI.

Client Question Which is more costly SEO or PPC campaign?

aMarketForce Answer: aMarketForce charges a flat rate for any English website targeting 10 major keywords. Apart from PPC campaign setup and management charges, the cost of PPC depends on your monthly budget.

Client QuestionWhat should we pick? SEO or PPC?

aMarketForce Answer: aMarketForce suggests a combo package of both SEO and PPC campaigns for a strong internet marketing strategy. SEO should target all generic keywords and PPC should target highly competitive keywords keeping in mind negative keywords.

We would love to hear your experience with SEO and PPC management. What do you suggest?

About aMarketForce

aMarketForce, a marketing services company based in Silicon Valley provides marketing, sales and customer support from its facilities in India. aMarketForce’s services cover all aspects of marketing communications such as prospect database development, database pre-qualification, database validation and cleansing, lead generation,  market research, inbound support – customer support, technical support, pre-sales/post-sales, and virtual assistant services. aMarketForce’s Internet Marketing Services covers SEO Services, PPC campaign management, email marketing and email campaign management, website maintenance, social media marketing and blogging services. aMarketForce serves as a reliable business partner that adds value to an organization and provides competent, trustworthy support. aMarketForce is offering 2 months Risk Free Trial for SEO Services. Register Now for a 2 – Months Trial.

Additional information about aMarketForce can be found at For further inquiries call at 408-342-1700 at

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