aMarketForce, a leading provider of B2B marketing communication services announced today that it has successfully completed the development and execution of a new marcom strategy for a new service offering for one of their strategic accounts, a major marketing automation company.

aMarketForce first understood the client’s target audience, a role-based rather than a title based search, and developed a strong demand generation strategy. They have started with the development of verified decision maker email list for awareness building and lead nurturing campaigns. Simultaneously they have also launched PPC and other advertising campaigns as a part of an integrated internet marketing strategy.

“The client had never executed a full fledge demand generation campaign in past. They were looking for a marketing partner who could help them set up the process,” said Ashwin Vora, aMarketForce’s CEO. “We have employed an experienced telesales team, researchers and internet marketing professionals to deliver powerful desired results for our client,’’ added Mr. Vora.

aMarketForce’s B2B demand generation service ensures that clients have reliable resources for lead generation. aMarketForce’s team performs a variety of telephone, email and research-intensive tasks for prospect identification, qualification,lead capturing and nurturing. This helps in generating a continuous stream of qualified leads for clients, filling the sales pipeline both in the immediate future as well as for the longer term.

About aMarketForce

aMarketForce is a Silicon Valley based company that provides sales, marketing, customer support, and technical writing & documentation services to growth companies. Sales support and B2B marketing services span all aspects of lead development including database validation, scrubbing and cleansing, prospect database development and pre-qualification, as well as B2B lead generation. Marketing services include email campaign management, market research, SEO services, PPC campaign management, and website maintenance. Customer Support services include inbound technical support as well as pre-sales/post-sales customer support. aMarketForce’s technical writing services includes user documentation, installation manuals, training manuals, configuration and administration manuals aMarketForce is a reliable business partner that provides competent, trustworthy services for your inside sales and marketing teams.

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call at 408-342-1700 or email at info@amarketforce.com.