Management Team


Mr. Ashwin Vora [CEO]

Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, strategic planning, and engineering. Mr. Vora has cultivated Joint Ventures and key long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries.

Ashwin is a co-founder of V-Soft, Inc., a company providing high quality software outsourcing services to global customers using resources from India. Subsequently, Ashwin co-founded aMarketForce Pvt. Ltd., a high-end demand generation services company that has become a leader in business-to-business demand generation and marketing services. Ashwin currently serves as CEO of both companies.

Prior to founding V-Soft, Ashwin was the General Manager of GenRad Corporation’s California division that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.

Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.

John R Manning

Dr. John R. Manning [Director]

Dr. John Manning is experienced in engineering consultancy and strategic planning. Dr. Manning holds a Sc.D. and MS in Mechanical Engineering from MIT, and a BE (with highest honors) in Mechanical Engineering from Yale University. He is also a former faculty member at Stanford University.

As co-founder of V-Soft, Dr. Manning brings with him 40+ years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.

Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.

Yaacov Ben Yaacov

Yaacov Ben-Yaacov [Board Member]

Yaacov is a veteran US-Israeli Hi-tech entrepreneur with a successful and proven track record in the digital content industry. As the founder of Picture Vision, he was the first to bring to the mass market the convenience of sharing photographs over the Internet. Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator, and every participant in the value chain.


Mr. Kahan Munshi [VP Operations & Business Development]

Kahan has extensive experience in Lead Generation, Content Syndication, and Marketing Database management. Kahan is responsible for aMarketForce’s delivery processes servicing our global customers. With more than 10 years of experience in project management and operations, Kahan brings valuable management to our various delivery teams; he is also an expert on streamlining processes while enhancing productivity. Kahan has instituted several quality control metrics to ensure highest quality for all aMarketForce services.

Prior to joining aMarketForce, Kahan held management roles in operations at large banks and IT businesses in the UK and India.

Kahan holds an MS in Information Technology from Preston University, London, and Bachelors in Commerce from Gujarat University, India.


Mr. Dharmagna Trivedi [CFO]

Dharmagna brings a strong finance and IT background to the aMarketForce Management Team and over the past 10 years has ensured the organization’s continuous growth. With extensive operational expertise, Dharmagna has been instrumental in developing key financial and corporate policies, as well as, maintaining certified ISO and legal compliances.  Dharmagna’s responsibilities range from account taxation finalization to analysis and auditing of HR and operational processes to optimize overall delivery performance for cost.

Prior to joining aMarketForce, Dharmagna held positions in Financial Management at leading companies in India.

Dharmagna holds an MBA in Finance from Gujarat University as well as a diploma in Computer Applications.

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