Management Team


Mr. Ashwin Vora [CEO]

Mr. Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, engineering, and strategic planning.

Mr. Vora founded V-Soft, Inc. in 1995 with the vision of providing high quality software outsourcing services to global customers using resources from India. Mr. Vora’s focus on building customer relationships and providing superior services has led to V-Soft’s rapid growth and the company now firmly holds a reputation for providing excellent offshore services to a global client base. Subsequently, Mr. Vora co-founded aMarketForce, a high-end marketing services company that has become a leader in business-to-business marketing services.

Mr. Vora has also developed many strategic long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries. He is currently managing and engaged in several joint-venture relationships.

Prior to founding V-Soft, Mr. Vora was the General Manager of GenRad Corporation’s California division, where he turned around the failing division by reducing expenses, increasing market share, and increasing gross margins. Mr. Vora managed large global operations for GenRad and headed several product development and engineering teams. Before his tenure at GenRad, Mr. Vora was with Royco Instruments, Inc. managing product development from concept through manufacturing and with Ingersoll Rand where he oversaw program management.

Mr. Vora holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Mr. Ashwin Vora also has a BS in Engineering from Baroda University in India where he was awarded four gold medals for being the top ranker in the State.

John R Manning

Dr. John R. Manning [Director]

Dr. John R. Manningis experienced in engineering consultancy and strategic planning. Dr. Manning holds a Sc.D. and MS in Mechanical Engineering from MIT, and a BE (with highest honors) in Mechanical Engineering from Yale University. Former faculty member at Stanford University. As cofounder of V-Soft, Dr. Manning brings with him 40+years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size.

Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.

Yaacov Ben Yaacov

Yaacov Ben-Yaacov [Board Member]

Yaacov is a veteran US-Israeli Hi-tech entrepreneur with a successful and proven track record in the digital content industry. As the founder of Picture Vision, he was the first to bring to the mass market the convenience of sharing photographs over the Internet. Picture Vision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator and every participant in the value chain.


Mr. Kahan Munshi [Director Operations]

Mr. Kahan Munshi has extensive experience in Lead Generation, Content Syndication and Marketing Database management. Mr. Munshi is responsible for aMarketForce’s delivery processes servicing our global customers. With more than 10 years of experience in project management and operations, Mr. Munshi brings valuable management to our various delivery teams; he is also an expert on streamlining processes while enhancing productivity. Mr. Munshi has instituted several quality control metrics to ensure highest quality for all aMarketForce services.

Prior to joining aMarketForce, Mr. Munshi held management roles in operations at large banks and IT businesses in the UK and India.

Mr. Munshi holds an MS in Information Technology from Preston University, London and Bachelors in Commerce from Gujarat University, India.


Mr. Dharmagna Trivedi [CFO]

Mr. Dharmagna Trivedi brings a strong finance and IT background to the aMarketForce Management Team and over the past 10years has ensured the organization’s continuous growth. With extensive operational expertise, Mr. Trivedi has been instrumental in developing key financial and corporate policies, as well as, maintaining certified ISO and legal compliances.  Mr. Trivedi’s responsibilities range from account taxation finalization to analysis and auditing of HR and operational processes to optimize overall delivery performance for cost.

Prior to joining aMarketForce, Mr. Trivedi held positions in Financial Management at leading companies in India.

Mr. Trivedi holds an MBA in Finance from Gujarat University as well as a diploma in Computer Applications.

Feel free to contact us at