In our last lead generation blog, we had discussed the process of prospect list development and briefly talked about lead qualification.
Today we will discuss the importance of prospect list pre-qualification. Prospect prequalification is the process of screening your prospects by asking them relevant questions to determine if they could be potential clients/customers or not.
7 steps to qualifying your prospect list:
aMarketForce Prospect Pre-Qualification Case Study
A USA based supply chain management (SCM) solution company was preparing to launch a new product. With an internal sales team not big enough to handle prospect list qualification and lead generation, aMarketForce was hired. Our experienced business development agents were educated on the benefits of the product and competitive industry solutions necessary to connect and engage the prospects. A list of prequalifying questions were prepared:
In the end, our agents were able to provide a detailed, validated and qualified list of prospects to the client’s internal sales team. When the introductory emails were sent to these qualified prospects, 60% of them engaged and 40% actually converted to leads.
Takeaway for our Blog Readers:
To know more about aMarketForce’s prospect pre-qualification and prospect list development services, email us at firstname.lastname@example.org.