A good quality whitepaper can be one of the most effective marketing tools when it comes to lead generation through content promotion strategy.
Companies spend large sums of money on writing and publishing quality whitepapers on their website and then hope that prospects will take the time to fill up the form and download it. Syndication is about not waiting and hoping that the prospect will land-up on your website and download it, it is about making your technical whitepapers available to larger audiences through proper marketing channels.
What is Whitepaper Syndication?
For whitepaper syndication services you need to contract with a company that promotes your whitepapers to thousands of prospects via diverse channels like their websites, emails, newsletters, blog, social media, other free/paid content syndication sites, and calling. Whitepaper syndication has proved very useful to technology companies in past few years. In addition to digital marketing of white papers, marketing services companies do a great job in circulating them by calling key prospects and offering them the whitepaper. It makes sense for technology companies to get a marketing services company to do an outreach program to increase the circulation and start develop relationships with the key prospects
Why Whitepaper Syndication makes sense?
Whitepaper syndication can be a valuable means of creating a qualified and opt-in prospect list if done correctly. It is important that the whitepapers used for campaigns be properly optimized and have a compelling call to action.
Syndication ensures that you filter out your target prospects from the larger audiences by embedding qualifying questions in the download/registration form. Some services providers can even help you in generating pre-qualified whitepaper leads through calling.