How to Build a Target Email List with 100% Accuracy

Used skilfully, emails are a great way to reach existing and potential customers in a targeted, organized and non-intrusive way.

People are on the lookout for expert advice and emails happen to be a great way to give it, as well as draw attention to a brand. According to a study by the Direct Marketing Association, email marketing generates an average ROI of $40 for every $1 spent and is used by almost every advertiser/business across the globe. Email marketing comes with several advantages; easy to create, easy to track, and easy to share, plus they have a global reach and can be focused on target prospects in target markets. But more important to most marketing executives, it is the most low-cost marketing technique available to companies.

An exhaustive prospect database, inclusive of email IDs, is the most important asset for any marketer. Here are ways in which you can augment your target list.

As you already know, people love their privacy. If you are intrusive, they will eventually “unsubscribe” your emails. As such:

1. Don’t over-send mails. Be regular so prospects remember you – make them wait for your updates!
2. Check and update your prospect list from time to time.
3. Create distinct lists for different marketing campaigns – segmentation helps in targeting.
4. Design your emails and newsletters – each piece should look good as well as provide relevant information.

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