In the modern competitive business environment, you should use every possible way of getting a winning lead against your competition. One way of achieving it is to build relationships inside of target accounts. To do it in a strategic manner, you can make use of ABM content syndication.
Experts say that ABM and Content syndication are complementary strategies. They can work better when they work together.
To drive growth for your organization, you should use content syndication as an effective tool. It builds a deeper and more effective relationship inside target accounts. The majority of enterprise technology clients nowadays have some form of content syndication as a part of their overall marketing strategy.
After knowing the effectiveness and potential of generating results, you must be eager to know how to integrate it into the ABM strategy. In this blog, we are going to understand the ways of using ABM content
syndication for lead generation.
Once account-based marketing campaigns are deployed, an entrepreneur can identify target segments. They get the idea of demographic parameters, such as age, professional qualifications, locations, their role, and responsibilities, and so on.
By content syndication, one can move one step ahead. By that, the entrepreneur can develop a great understanding of prospects. It becomes easy to delve deeper into the needs, pain points, aspirations, expectations, and goals of the customer. It becomes easy to find out the struggle they face in the existing role.
It tells about the expectations of the customer.
When you create content that makes a direct impact on your target customers, it makes a big difference. To achieve it, you have to perform extensive market research. And you need to have a thorough understanding of the problems being faced by your customers.
By publishing high-quality original content, you can offer solutions. When an outline for content strategy is built and top-performing blog posts are released based on a structured calendar, you can make an impact.
Also, it is essential to use modern methods and eye-catching formats to make the content interesting, crisp, and useful. The use of infographics, videos, and animations is an example.
It is possible to make use of modern technology to emphasize the content. An example is hosting a webinar and summarizing the insights in an admin post. You have to act smart by repurposing the same content in new formats so that a bigger impact can be created cost-effectively. It can expand the reach also.
To have the maximum impact, it is important that the content creates the needs of your customers at every stage of their journey. For this, you need to find topics that will appeal to the buyer at every stage.
We know that prospects are at different levels of the funnel. Top-of-funnel prospects want content that highlights their issues and helps in resolving them. On the other hand, your bottom-end customers want to know how your product can be useful for them.
And for both customers, you need to create engaging and interesting content. That is the basic requirement.
Selecting a syndication partner will decide the future of your ABM content syndication strategy. People think that social media is the only way of effective content syndication. However, it is not the only source. To extract the complete potential of content syndication you should know which websites are there which your prospective customers visit? You should read reviews to know whether your prospective clients have succeeded in generating leads or not. If yes, then up to what extent?
When you partner company for content syndication, make sure you get access to intent data. What is it? The intent data is nothing but cookies that give you very important insight into the current needs of your prospects.
From this source, you can know who is looking for your product or service actively? They are your prospects and very likely they will convert into customers.
Nowadays, syndication partners share APIs with their clients. These APIs can be used to integrate with your marketing automation system or lean management system.
Content syndication is a very important and strong tool today to amplify your search.
Always publish unique and SEO -friendly content. Republishing old content will not help much, rather it will
cause damage. This has to be assured by your syndication partner.
Make every effort to eliminate the possibility of duplication.
Content syndication is a better way of generating leads. However, you need to develop a framework for nurturing these leads. Then only you can maximize the Return on Investment.
Your sales team should follow up with prospects to assess their requirement. Alternatively, you can make use of automated email also. Hand over it further to the sales funnel.