B2B Content Marketing – Content Syndication ServicesB2B content marketing, via whitepaper, case studies, presentations and reports, is one of the most cost-effective ways to leverage your marketing investment. Millions of technology solutions buyers looking for information on third-party sites can easily avail these documents through content syndication.
Developing your Content Marketing Strategy?It is important to establish a goal for your content marketing strategy before you start working with your marketing partners. Below are some of the goals that most of our clients are interested in:
- Building brand awareness
- Increasing website traffic
- Generating leads
Why Content Marketing makes sense with aMarketForce?Whitepapers are mostly used for B2B marketing as a promotional document to introduce the benefits and features of a technology or products/services. A whitepaper has a mix of facts, statistics and logical arguments to indirectly build a positive assert for a company's dominance over others.Similarly relevant and high quality documents and media files like PPTs, case studies, success stories, videos and reports can be creatively used for content marketing.Content promotion can be a valuable means of creating a targeted and opt-in prospect list if done precisely. It is essential that the documents/content used for the campaigns be properly optimized and have a compelling call to action. Online marketing and syndication ensures that you filter out your target prospects from the larger audiences by embedding qualifying questions in the download/registration form.aMarketForce can help you in generating pre-qualified B2B leads through a mix of paid and free syndication, digital marketing, email marketing and tele-calling techniques. We assert the benefits for technology companies to utilize a marketing services partner to manage outreach programs for developing relationships with their key prospects.
- Content marketing helps save a lot of your sales team's time with prospect qualification
- Through syndication and digital promotion, your content is broadcasted to a much larger and targeted audience
- Content-rich documents helps in asserting your company brand and credibility services.