Content Syndication: Where Things Go Wrong?

Content writing and Marketing

In our last blog Make no mistake: DOs and DON’Ts of Content Marketing, we gave you some tips on what to and what not to do while planning your content marketing strategy. Strategies never work until they are actually implemented and your marketing efforts are in vain when your syndication leads do not convert. There…

Tips to Build and Maintain Prospect Database

Prospect Database Development

What is Prospect Database? Prospect Database refers to a repository containing various contact names, addresses, company name etc managed in an organized way. A prospect database comprises of various records pertaining to your potential customer or sales lead which is qualified on the basis of certain criteria like target industry, geographic location etc. Why develop…