What is Content Marketing?

Content Marketing

What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Benefits of Content Marketing: Content Marketing makes you money: If a marketing strategy doesn’t help you make more money, don’t do it. Fortunately, content…

What is a Sales-Ready Lead?

Lead Generation

According to MarketingSherpa, 61% of B2B marketers directly send all leads to sales without qualifying. If your marketing team is doing the same, then your sales team is wasting a lot of time in chasing dud leads. To make your sales team more effective, you need to generate sales-ready leads. What is a Sales-Ready Lead?…

What is integrated marketing and why do you need it?

Integrated Marketing

Integrated marketing is an holistic approach to marketing that maintains an consistent message in both online and offline marketing. This consistency will ensure that the message that is being given across to customers will be clearly understood leading to increased sales and a better return on investment. Integrated marketing also allows companies to identify the types of marketing that that are the most effective for them. This information can be used to decide how to prioritize the marketing budget.

How Does Integrated Marketing Work?