Marketing high tech products online has different challenges than the marketing of other products. There are certain strategies that need to be used when appealing to technical buyers that do not apply to other industries. Special SEO Considerations for High Tech Companies When trying to promote high tech products the company often has to convey…
Every year new tools and technologies shift the yearly marketing strategies to a new direction. In 2013 aMarketForce made few marketing trends predictions and this year we are back with our new list. Here are the top 4 trends marketers should watch out this year. Content marketing will rule Focus should be on creating more and…
Search engines are constantly trying to increase the search relevancy experience for users and are updating their algorithms more frequently. With search engines becoming stringent about link building policies and content usage, website owners now need to cautiously plan their SEO strategies. The Twitter and Facebook revolution has forced search engines to give additional credit…
SEO is evolving daily. Search engines are persistently trying to perk up user experience by improving results relevancy of search queries. With search engines increasingly becoming stringent, it is now more important for companies to carefully audit their SEO activities. If you are looking to improve SEO efforts for 2013, here are top 5 SEO…
Like every year most marketing trends this year are more of the same, but a few will surprise you. aMarketForce predicts the top 5 marketing trends leading to marketing perfection and revenue growth that large and mid-sized businesses will follow this year. Past marketing trends will change Real-time marketing through social media and real-time engagement…
Online marketing via email is complicated. While it is a very effective means of internet marketing, it can be prone to unexpected errors. You should experiment with your email campaigns and assess the effect of changes in several dimensions. Here are some tips on what and what not to experiment with. Email Campaign – How…
SEO or PPC? This is a question, clients often ask my SEM team. It presents a dilemma for us when clients ask us to choose between SEO and PPC for their monthly campaigns. With limited marketing budget, it’s important that a proper search engine marketing strategy be developed. Here are some of the frequently asked…