Inside Sales

April 24, 2018
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Why and how Incorrect Data can hinder your sales team?

The sales function is the most crucial function in any organization. It brings new customers and takes the business graph […]
July 10, 2014
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What is integrated marketing and why do you need it?

Integrated marketing is an holistic approach to marketing that maintains an consistent message in both online and offline marketing. This consistency will ensure that the message that is being given across to customers will be clearly understood leading to increased sales and a better return on investment. Integrated marketing also allows companies to identify the types of marketing that that are the most effective for them. This information can be used to decide how to prioritize the marketing budget. How Does Integrated Marketing Work?
September 3, 2013
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Evolution of B2B lead generation

Traditional B2B lead generation has taken a U-turn with advancement in technology and marketing methodologies such as CRM, marketing automation […]
August 23, 2012

Developing an Integrated Marketing Communications Program– Part I

With highly evolved communication channels available to a marketer, customer communication and management has developed its own challenges. Brand confusion […]
January 5, 2011

Developing an Effective Marcom Strategy

The right marcom strategy positions your business distinctively and gives your sales team the awareness umbrella they need while prospecting. […]