B2B Lead Generation

May 23, 2018
Inbound-Vs-Outbound-

Inbound Vs. Outbound Leads: Which Are Better?

What is the best business strategy? Well, there could be several definitions of it, but the apt definition is; the […]
May 10, 2018
GDPR

How will the GDPR Impact Third-Party Lead Generation?

Most marketing managers are preparing for it. They ensure that the landing page or website form, data transfer procedures, languages […]
February 28, 2018
Leads-Types

Why companies are looking for qualified warm leads compared to cold leads

Sales and marketing executives know the criticality of getting business. Cold leads are difficult to convert into sales. Gone are […]
February 8, 2018
B2B-and-B2C

The difference of B2B Marketing compared to B2C marketing

When you plan a marketing strategy for a business, you need to explore several ideas, concepts, and tools. You need […]
January 20, 2018
B2B-Importance

The importance of B2B Marketing

There has been a paradigm shift in the way people market and sell their products today. The change is quite […]
November 25, 2017
Leads-on-the-social-media

Best ways to generate leads

When you launch a startup business, you are quite excited about it. You feel that the product you offer is […]
October 1, 2015
mistake-content-writing

Content Syndication: Where Things Go Wrong?

In our last blog Make no mistake: DOs and DON’Ts of Content Marketing, we gave you some tips on what […]
February 5, 2015
lead_gen-300x214

What is a Sales-Ready Lead?

According to MarketingSherpa, 61% of B2B marketers directly send all leads to sales without qualifying. If your marketing team is […]
September 3, 2013
evolution-300x137

Evolution of B2B lead generation

Traditional B2B lead generation has taken a U-turn with advancement in technology and marketing methodologies such as CRM, marketing automation […]
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